Otto Culture

THE THREADS OF OUR IDENTITY: THE OTTO STORY:

OTTO is a premier menswear lifestyle brand, dedicated to offering contemporary styles, diverse selections, comfort, and excellent value in each garment tailored for modern men.

FROM HUMBLE BEGINNINGS TO BOLD FUTURES: OUR ODYSSEY UNFOLDED:

 

In 1996,  

The resplendent vision and a monumental dream of Mr.Pothiraj, to create a premium men’s lifestyle brand of global standards was set off on an odyssey with the establishment of the brand OTTO. In the time period when shirting and suiting are the conventional go-to options in terms of cost, the readymade garments were limited to the select rich, Otto was founded to transform the way people view the fashion industry. We started off in a small space with just 9 sewing machines in Tirunelveli. We were a budding brand rendering services in and around Tamilnadu.

With the palpable upsurge in demand owing to the exquisite designs and premium quality offered, the state of art factory was established in Sriperumbudur with Headquarters In Chennai. As our fame started branching out to neighbouring regions, we entered other Indian states and have cemented ourselves as one of the most favourite Men’s fashion brands. 

DIVE INTO OUR DIVERSE PRODUCT RANGE:

With an aim to provide a complete wardrobe solution for men, our offering includes formal & casual shirts, formal and casual trousers, denims, T-shirts, suits, blazers, innerwear, athleisure and accessories . 

OUR GLOBAL FOOTPRINT:

We have 56 Exclusive Brand Outlets across India. We also have a commanding presence throughout the country with more than 4000 points of sales. 

Our global quest is on track as we have set our foot in the global market, exporting to countries like Sri Lanka, Kuwait, Qatar, UAE, Malaysia, Singapore and counting.

UNVEILING THE CORE VALUES OF OTTO:

We as a brand are driven by ethos and values that reflect on who we are. The core values as we define it are aligned with every stride of ours.

INNOVATION 

 The relentless pursuit of exploring untrodden paths and producing something novel. 

TRUST

To be trustworthy, right things must be done and things must be done right.

HARD WORK

The dreams are just fictions until persistent efforts are added to the mix. Only hard work can make things happen.

CUSTOMER FOCUS

The customer’s perception of the brand reflects the soul of the brand.

GROWTH MINDSET

What we want to be in the future can not be achieved by being stagnant in the same way as we are today

ENTREPRENEURIAL 

Current obstacles and shortcomings hold the key to the future revolutionary ideas and cutting edge possibilities.

PROCESS DRIVEN

It is not where you reach it is rather about how you reach it.